Employer Branding at Built In
At Built In, our goal was to help our customers find, hire, and retain hard-to-fill and expert roles by strengthening their employer brand and showcasing it to the most targeted, most engaged, and highest-quality global tech audience.
How did we do this? I developed four key pillars on which all our branded content stood. From there, I crafted targeted employer branding deliverables to meet client goals and reach hard-to-find job-seekers. In my first year of employment, I led my team to a 30% increase in production and revenue recognition.
Company profiles are the hub of the Built In client’s experience and the first place a jobseeker lands.
Brand Studio provided copy for company profiles, custom team pages, and video solutions, as well as wrote targeted articles based on each company’s goals, expertise, and industry preferences.
All articles with a branded content emblem were executed by my team.
Built In.
Origami Risk.
Being featured in a Built In article offers an opportunity to spotlight thought leaders or highlight current and upcoming projects the team is excited to share. Other content solutions include SEO-driven listicles and group articles focused on industry themes, perks and benefits, and workplace trends.
The Moxie Awards.
Built In had a problem — in 2020, it needed to revive its image as a national brand, rather than several local tech hubs across the U.S. In concert with a brand refresh, we designed thoughtful awards programming that attracted a wide audience and reintroduced the brand on a national scale.
Featuring individually contributing women in tech nominated by their leadership teams, The Moxie Awards were a celebration of women in tech and a thoughtful relaunch of Built In’s brand to a wider audience. The revised program ran from 2020-2023.