Branding
At Built In, our goal was to help our customers reach, hire, and retain hard-to-fill and expert roles by strengthening their employer brand and showcasing it to the most targeted, most engaged, and highest-quality global tech audience.
How did we do this? Simple — the Brand Studio. A team of content strategists, editors, designers, writers, and videographers who shared one goal: elevate our customers’ brands, while staying true to their voice as well as our own.
Company profiles are the hub of the Built In client’s experience and the first place a jobseeker lands.
Brand Studio provides copy for company profiles, custom Teams pages, and video solutions, as well as writes targeted articles based on each company’s goals, expertise, and industry preferences.
All articles with a branded content emblem were executed by my team.
Built In.
Origami Risk.
Being featured in a Built In article offers an opportunity to spotlight thought leaders or highlight current and upcoming projects the team is excited to share. Other content solutions include SEO-driven listicles and group articles focused on industry themes, perks and benefits, and workplace trends.
The Moxie Awards.
Built In had a problem — in 2020, it needed to revive its image as a national brand, rather than several local tech hubs across the U.S. In concert with a brand refresh, we designed thoughtful awards programming that attracted a wide audience and reintroduced the brand on a national scale.
Featuring individually contributing women in tech nominated by their leadership teams, The Moxie Awards were a celebration of women in tech and a thoughtful relaunch of Built In’s brand to a wider audience. The revised program ran from 2020-2023.