Built In — Senior Director, Brand Studio

10/2019 - 10/2023

• Led Built In’s internal content marketing agency: content marketing, strategy and media planning for our 1,800+ clients, including thought leadership, branding and positioning, video, editorial, and social media services

• Drove company rebranding efforts, establishing visual and editorial guidelines across our local and national brands

• Hired and trained multidisciplinary content teams within 90 days post-Series C funding; managed teams of managers; led 40+ person staff

• Streamlined and overhauled production workflows to increase quarterly revenue recognition to $12M in first 120 days of employment

• Managed editorial calendars, content strategy, and performance data analysis.

Guerrero Media — Creative Director, Editorial Operations Director

2/2016 - 5/2019

• Oversaw creative and operational direction, distribution, social media, and staffing for seven B2B magazine brands

• Publisher for all creative agency work including web and print features, newsletters, custom book projects, experiential design, photo, video, event, and podcast production

• Led PR and media outreach efforts for company events, securing coverage and managing messaging consistency

• Overhauled Guerrero’s print production process, saving $150,000 annually, reducing staff overtime by 25%

• Transformed Guerrero’s digital publishing capabilities, transitioning the company from publishing quarterly to weekly online

• Led the team to win SPD awards for editorial redesign of Profile magazine

Graze Magazine — Founder and Publisher

7/2011 - 12/2015

• Founded and published a nationally recognized literary journal focused on food experience, access, and justice

• Managed all aspects of editorial direction, PR, events, and partnerships

• Secured media coverage from Food52, Chicago Tribune, and others, enhancing brand visibility

Brethren Press — Managing Editor, Gather ’Round Curriculum

7/2009 - 1/2014

• Managed quarterly preK-12 curriculum project from concept, to editing and design, to production, sales, warehousing, and international distribution

• Edited and proofread all copy and design deliverables

• Hosted and planned annual week-long writers’ training summit

• Produced annual music album: coordinated permissions, musicians, songwriters, and performers

Eder Financial — Communications Manager

12/2008 - 7/2009

• Edited and proofread for all print and digital assets, including

• investment collateral, insurance collateral, newsletters, annual reports,

• advertising, video and web copy

• Updated and maintained company website

• Ghostwriter for CEO and other leadership team members