Sharing your story with your audience, in the ways that matter most.
Years ago, at a dinner party, after the food was picked over and guests were refreshing their drinks, my aunt pulled my mother aside to help her move the dining table and shove the couch to the corners of the room in her small New Jersey apartment. “Heaven’s sakes, why would we do that?,” my proper mother grumbled, but she helped clear the table and stack the chairs nonetheless.
”So there’s room to dance!” my aunt singsonged a reply, lowering the needle on the record player.
As a creative director and marketer, my goal is to remove barriers so that we can tell your story to the right audience, in impactful, exciting ways. Sometimes that’s through striking photo essays, thoughtful design, or targeted messaging. Or maybe it’s a totally new idea we come up with together. My goal is simply moving the furniture out of the way to let the ideas dance.
Reader, rest assured, that night, the guests boogied until the sun came up.
At Guerrero Media, I served in editorial, operations, and creative leadership roles in my five-year tenure at the company. Below you’ll find a smattering of magazines I led as editorial director, creative director, or both.
American Builders Quarterly sits at the intersection of construction, real estate, design, and development. ABQ showcases projects through every phase and provides an inclusive platform for builders to tell their stories, exchange ideas, engage in critical conversations, and discover new talent. As creative director of the magazine, I led the team to create the cover story look and feel for this issue and others.
Launched in 2015, Sync captures the ideas, passions, and personalities of thought leaders who are actively shaping the role of technology in the business. As a founding editing and later, creative director, I helped concept the magazine's editorial structure and visual identity, as well as wrote edited the title for several years.
Modern Counsel offers insight into every facet of legal leaders’ professional lives by telling their stories—from department structure and team management to intellectual property and emerging tech. As editorial director for Modern Counsel, I led the magazine's voice and tone, as well as guided quarterly thematic planning and content strategy.
After winning an SPD award, Profile became known for its unique cover design and photo illustrations. This issue focused on disruption in the business world, and the cover design carried through to the feature section within the magazine.